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Wal-Mart relaunches private brand, reimagines store layout.

Publication: Marketing to Women
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
With the average shopper spending 21 minutes in its stores, Wal-Mart is rolling out several strategies centered on its "fast, friendly, clean" mantra enabling moms to "just get on with what [they] need to do."

The new store layouts include widened aisles, more interactive displays, and decreasing the use of end-caps and aisle caps. Cost...

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