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Traits that makes blogs attractive to book publishers.

Publication: Marketing to Women
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For every book, there is a woman chronicling a similar subject on her blog. However, while book publishers find this relationship beneficial, the plethora of bloggers makes it difficult for them to align with the blogs with the most impact. Big Honcho Media's Dina Vathis outlines her criteria for...

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