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Eye On Advertising.

Publication: Min's B to B
Publication Date: 26-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
IDG Leverages Its Strengths for an Advertiser Partner

As we've seen from TechWeb, the United Business Media division that partnered with Cisco to inaugurate an integrated thought leadership digital program that would leverage UBM's IT audience to help Cisco grow market share, co-branded initiatives are excellent vehicles for building awareness and lucrative revenue streams. A similar partnership program that has been leveraging a b2b media brand's strengths while gaining market share and generating profits for a client is IDG's AccelerateResults.com site sponsored by Advanced Micro Devices (AMD).

A winner in min's 2009 Best of the Web Awards in the category of Advertiser Program/Partnership, the AccelerateResults site goes well beyond the parameters...

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