Home | Business News | Browse by Publication | M | Min's B to B

b2b Leaders List Stocked With Food and Pharma Titles.

Article Excerpt
Some publishers warned of a hard, slow summer of print sales and a lingering bottom, but a number of titles from resilient segments are showing appreciable growth so far this year and in July. Exactly 10% of the b2b titles IMS tracks (23 of 230) are showing growth for the year-to-date period. According to the July ad-page data from IMS/The Auditor, the staples stayed strong. The 1105 government tech publication Washington Technology (+154.37% ad pages for July over same period in 2008) is coming off of a tiny ad base from last year, as is Putnam's Food Processing (+51.66%).

Many of these titles among the top gainers are medium to smaller pubs that are subject to larger percentile gains and losses. Advertising Specialties' Counselor (+7.11) is the largest book in the group, however, and its segment of promotional marketing products has been stronger than most all year.

As we have seen throughout the year, smaller niches with few competing titles have done better this year because marketers need to market and they have to buy space somewhere. We have also discovered that in some of the retail professions like the food value chain, pharmaceuticals and auto repair, print continues to have special power for readers and advertisers. Having the tangible book to fold under one's arm and read while walking the shop floor is a business tradition in some segments.

All that said,...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!