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Publication: Min's B to B
Publication Date: 19-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Vision Monday Event Sets Sights on Franchise Building

For 22 years, Jobson's Vision Monday has been covering the optical industry, reaching more than 20,000 of the industry's key decision makers, including optometrists, opticians, ophthalmologists, optical laboratory owners and retail managers. Three years ago, the brand amplified its suite of offerings with a new platform: a one-day event entitled Vision Monday's Global Leadership Summit, designed for optical industry executives to rub elbows with one another and discuss the latest industry trends. Since then, the forum has become so heralded within the industry it targets, that in its third annual outing this past March, it was sold out, with nearly 300 attendees.

According to Marge Axelrad, SVP/editorial director for Vision Monday, the event was...

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