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Advertising and promotion tie-ins.

Publication: Marketing to Women
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt


ENTERTAINMENT

Hearst Magazines Lifetime Television and The Weinstein Company
Glen Ellen Brown (TWC) enter a five-year deal with Hearst
VP Brand Development beauty magazine Marie Claire to promote the
1700 Broadway, 36th fashion design series Project Runway and its
Fl. new companion reality show. Models of the
New York, NY 10019 Runway. The deal provides brand exposure for
212-492-1301 Marie Claire in the series through a variety
gebrown@hearst.com of elements, including product integration
www.hearst.com and the appearance of Marie Claire Fashion
Director Nina Garcia and magazine editors...

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