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Marketing to a cliche.

Publication: Marketing to Women
Publication Date: 01-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
A popular Seinfeld episode titled "The Phone Message" centered around Jerry dating a woman who found the Levi's Dockers commercial to be clever--it featured a group of men shot from the waist down in their Dockers, standing around and shooting the breeze, never once referencing the pants they were...



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