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Making Web 2.0 work--from 'librarian habilis' to 'librarian sapiens': is now the time for Web 3.0 to be born? Despite the fact that I strongly believe in the coming of Web 3.0, I am afraid that the time is not yet right for this transition.

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As we look back at the World Wide Web of 1996, there can be no doubt that today's web is better and more useful.

Hyperlinking webpages and bookmarking were two of the most important aspects of the Web 1.0 world. Soon, though, usability and sharing became very high priorities, and Web 2.0 evolved. Information published in the Web 2.0 world traveled like wildfire, and Web 2.0 became a synonym for cutting edge.

Now things are again evolving dramatically. At the DEMO 2009 conference, the Web 2.0 buzz had almost disappeared. Over the past few months a new term--Web 3.0--has been slowly catching people's attention. We are not there yet, but Web 3.0 is being discussed quite often in the blogosphere and on technology sites.

Is now the time for Web 3.0 to be born? Despite the fact that I strongly believe in the coming of Web 3.0, I am afraid that the time is not yet right for this transition.

Web 2.0 Challenges

The key here is that the true problems of Web 2.0 are not well-understood by the majority of the public yet. So we still need to think about the opportunities presented by Web 2.0 and Library 2.0, as well as the challenges they present and how to confront them. These are topics of great importance at Matica Srpska Library, where I am a librarian in the cataloging and bibliography department.

Setting goals--Why do Library

2.0 services so often fail to have the expected impact? In my opinion, the most important reason is that the services have not been tied to the...

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