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Best Practices for Recession-Era Ad Sales Staffing.

Publication: Min's B to B
Publication Date: 05-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
As more b2b magazine brands are forced by the economy to lay off sales/marketing personnel to meet budget goals, it's important that those who survive company downsizings are your team's most prized players. Despite proclamations from economic pundits that the economy is on the rebound, the salutary effects of this recovery have yet to be felt in troubled sectors like the b2b magazine community. Though there is talk that the first quarter of 2010 might begin to show improvement, others say it's a premature forecast. So instead of praying for a recovery, start maximizing your team's strengths by following these best...

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