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Consumers and Sustainability: Food and Beverage.

Publication: Progressive Grocer
Publication Date: 29-SEP-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Sustainability means different things to different people. Asked to identify what the term means to them, consumers most frequently respond "the ability to last over time" (76 percent) and "the ability to support oneself." Sustainability is also strongly associated with environmental concerns, whereby consumers are being challenged to develop and express an "eco-consciousness" in their daily habits and purchases. Thus, nearly half of consumers associate sustainability with conserving natural resources and with recycling.But using "eco-conscious" or "green" as synonymous with sustainability unduly limits the term. "Green" falls short as a description for the variety of social, economic and environmental issues that real-world individuals believe are important to sustaining themselves, their communities and society at large. All of these issues are salient to...



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