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Cruise industry targets mtgs. w/ tech, attractive rates.

Publication: Business Travel News
Publication Date: 19-JAN-04 		Format: Online - approximately 926 words
Delivery: Immediate Online Access

Article Excerpt
Meeting buyers lately have exhibited some renewed interest in holding corporate meetings on cruise ships following years of weak demand, and the cruise companies are responding by increasing the technological sophistication of new and existing ships and introducing other amenities to draw more corporate interest. However, while rates for cruise meetings and group incentive trips remain low, prices are beginning to rise, and generally high, leisure-generated occupancy can restrict meeting buyers' negotiating opportunities.

During the last two months of 2003, corporate cruise bookings spiked after a very slow summer, said Joyce Landry, president and CEO of Miami-based corporate cruise consultancy Landry & Kling Inc. "We're finding that confidence levels are up, budgets are up and people are feeling more secure to make plans," she said.

Prices for cruise meetings generally were low for most of 2003, Landry said,...

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