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Health Insurer Deploys Social Media; Anthem Blue Cross and Blue Shield of Wisconsin is using Twitter, Facebook, and YouTube to interact with its members.

Publication: Information Week
Publication Date: 10-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Anthem Blue Cross and Blue Shield in Wisconsin is using Twitter, Facebook, and YouTube to connect with patients, fielding complaints about customer service and putting out information on healthy lifestyles in conjunction with one of the stars of the TV show The Biggest Loser.

"Tools such as Twitter and...

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