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Black moms less likely than white or hispanic moms to sacrifice during recession.

Publication: Marketing to Women
Publication Date: 01-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Black moms are less likely than White or Hispanic moms to make compromises based on the recession, despite the fact that Black moms are most likely to claim a high degree of economic anxiety, according to Yankelovich.

Black moms tend to place a high importance on materialistic attributes. For...

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