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Advertising and promotion tie-ins.

Publication: Marketing to Women
Publication Date: 01-SEP-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt


CLOTHING/ACCESSORIES/RETIAL

Daffy's

Will Bracker Director New York-based discount retailer promotes
Marketing One Daffy's its first pop-up store location with the
Way Secaucus, NJ 07094 "NYC Apartment Contest." Clearly
201-902-0800 understanding how difficult it is to find a
www.daffys.com nice place at a decent price, Daffy's
contest allowed consumers the chance to win
a 10-month rental lease for a fully
furnished luxury apartment located in
Manhattan's West Village. Despite a $7,000
a month rent, the winner is responsible
only...

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