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RFID--dealing with the data: Ian Sampson, partner in the technology and outsourcing team at Addleshaw Goddard, warns of potential legal risks in retail RFID implementation.

Publication: Supply Chain Europe
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The use of RFID in the retail sector is truly diverse: tracking products to improve supply chain efficiency and increase visibility of inventory are just two benefits. The potential exists for enhanced and accurate information flow--refreshed faster than ever was achievable before. Large retailers (reportedly Wal-Mart and the UK's Marks & Spencer) are using RFID with substantial returns at many levels.

Back office software and processing capabilities allow the handling of increasingly large banks of data obtained from RFID. As such, companies are continuing to build comprehensive profiles of consumer behaviour, spending habits, preferences, and the movement of goods--and using these for a range of intelligent data activities including highly targeted marketing and dynamic pricing....



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