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Winning with women.

Publication: Marketing to Women
Publication Date: 01-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
While sales of consumer electronics overall have been slumping, women shoppers are a bright spot, says NPD's Liz Cutting. In particular, they are buying in utilitarian categories, and they're taking advantage of falling prices.

The picture isn't entirely rosy, however. Among the top five purchases women will defer in...

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