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Men may wear the pants in the family, but women retain the power of the purse.

Publication: Marketing to Women
Publication Date: 01-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Nearly eight in 10 women (79%) say that their opinion determines their families' financial decisions, find Harrison Group and Fleishman-Hillard. Most (55%) are the primary person responsible for paying household bills.

The vast majority (91%) view themselves as the manager of their families' quality of life. Nearly three quarters (74%) are the primary shopper for...



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