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Women's and men's shopping habits now vs. one year ago.

Publication: Marketing to Women
Publication Date: 01-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Women are more apt than men to believe their recession-influenced shopping habits will last longer, according to BIGresearch. The largest number of women think their new habits will last at least for another seven months. However, one in four women (24%) haven't altered their shopping behaviors at all. [CONSUMER...

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