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Article Excerpt
A little more than a year ago, the explosion of ad networks was the hot topic in digital. Just about every media company and brand, from Today to Forbes to Martha Stewart Living, was joining the many other endemic Web ventures that were creating "vertical ad networks" out of the blogs and small publishers that were benefiting from a more search-driven, fragmented digital media world. At the time, conventional wisdom held that the 300/350/400 ad networks (all according to who was counting and how) were destined for a shakeout. For example, did the Web really need a gay ad network, a network targeting extreme wealth, or one for casual gamers?
A year later, I still hear...
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