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Strategic Planning For 2010--Part 3: Establishing Resource Requirements.

Publication: Media Industry Newsletter
Publication Date: 31-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Last week, we listed resources (sales professionals, marketers, etc) to best protect the core revenue base in the f irst of f ive "guiding principles" to help publishers make appropriate decisions as they strive to "right size" their organizations in 2010. Here are the remaining four:

Invest for Future Growth

While the f irst priority is to protect your core revenue base, it is also necessary to identify sources of future growth. Discernment is key, given that current economic conditions for most publishers allow for little...

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