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Women are the target market for zero-calorie sugar campaign.

Publication: Marketing to Women
Publication Date: 01-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Cumberland Packing launches a multi-faceted multi-million dollar marketing campaign to promote its zero calorie sweetener, Stevia Extract In The Raw 100%. Aimed at women age 18-49, the effort running through January 2010 includes national print ads, in-store shelf and coupon machines, and sampling efforts distributed at spas, health clubs,...

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