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Teamwork, Popular Science-Style.

Publication: Media Industry Newsletter
Publication Date: 20-APR-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
By Michele S. Magazine

When was the last time you brought staff together from different departments and brainstormed new business ideas? Before you roll your eyes at this basic suggestion, remember that it can work and does work, if not swept aside when needed most.

Here is an idea that began with an editor-in-chief but continued its development through the brainstorming process with staff from all disciplines at the magazine brand. What evolved was this very exciting and cutting-edge new...

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