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Is Raising Sub Prices The Answer To Declining Print Ad Revenues?

Publication: Media Industry Newsletter
Publication Date: 15-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
By Iris Dorbian

The recent shuttering of Conde Nast's hyped Portfolio produced many whys. Certainly the recession accelerated the glossy business monthly's demise, but according to University of Mississippi journalism-department chairman Samir Husni, there was a deeper, fundamental problem that the bad economy only exacerbated: CNP sold its content on the cheap, both on the newsstand priced at $4.99 a copy and via a subscription plan that offered it to readers for about $1 a month. Executives also gave away content for free on CONDENASTPORTFOLIO.COM (which will be relaunched in July via the...

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