Home | Business News | Browse by Publication | M | Media Industry Newsletter

Playboy.Com's Marketing Strip Tease.

Publication: Media Industry Newsletter
Publication Date: 03-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
By Steve Smith

Less is more has an historic connection to Playboy. And, in a different context to PLAYBOY.COM, where execs have found "shedding" some online advertising units actually netted better performance. "Since we cleaned up the site and removed clutter, we have been able to double our clickthrough rates (CTRs) to over 1%," says Playboy Digital vp/associate publisher John Lumpkin. "Our video pre-rolls have a 7% click through on average, too."

We have heard a number of publishers promise to end the clutter on their sites...



More articles from Media Industry Newsletter
'Lucky Shops' Looks Recession-Proof..., August 10, 2009
'Shape' Staffers' One-Day-A-Month Furlough Is Good For Business--And F..., August 03, 2009
It's Again 10 Years After At "The New Yorker"..., July 20, 2009
Scott Crystal Explains Why He Is Suing OPENGATE Capital For $2.67 Mill..., July 13, 2009
Rick Stengel's First-Half Favorites For 'Time's' 2009 Person Of The Ye..., July 13, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.