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Digital Paradox: Test, and Do What You Can Monetize.

Publication: Min's B to B
Publication Date: 27-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Geoff Ramsey, CEO and co-founder of eMarketer, kicked off last week's min Day Digital Summit with a typically caffeinated wake-up call. "You better blow yourself up before someone else does," he said, leading into his recommendation that consumer and b2b media publishers make the hard decisions now before circumstances force them to take drastic action under duress.

According to Ramsey, 77% of marketers have reduced budgets, and 75% of U.S. ad media professionals plan on shifting 25% of their ads out of traditional media. This does not mean that...

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