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Third-Party b2b Site Auditing Tool Gets Some Traction.

Publication: Min's B to B
Publication Date: 03-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
BPA Worldwide is reporting a steady increase in b2b Web sites using its interactive tool since its launch last September. In June, BNP Media, one of the first b2b media companies to use the service, added 42 sites.

"We believe that advertiser demand for a common, standard, third-party source...

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