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Know thy market: information and technology.

Publication: Pharmaceutical Technology Europe
Publication Date: 01-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
All companies involved in the South African healthcare system want the most accurate data. Manufacturers want to know where their product goes once it leaves the distributors and wholesalers, funders want to know which of their clients are buying which products, and pharmacists need to maintain accurate control of stock and report sales back to the funders. IMS South Africa plays a key role in providing sales information to its clients. This data enables manufacturers to see what the whole market is doing, how their...

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