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Moving retail supply chain management from art to science.

Publication: Operations Research
Publication Date: 01-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Retailers face the challenge of knowing their customers and providing them with the right products at the right price and in the right quantities. Years ago, when the "mom and pop" format was dominant, "knowing customers" had a very literal meaning as retailers personally knew their customers and used...

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