Home | Business News | Browse by Publication | M | Min's B to B

Playing the ROI Game With Event Sponsorship.

Publication: Min's B to B
Publication Date: 20-JUL-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
In my June 8 Eye on Advertising column ("It's Almost All About Digital-- But Not Completely"), I spoke to several advertisers and marketers who work with b2b magazine brands who told me they were scaling back their spend in print and shifting their dollars to other platforms. Shedding further light on this topic is a recent Outsell study, which found that a significant bulk of b2b advertisers and marketers who used to advertise regularly in trade publications are now redirecting their print budgets to various channels, with 17% of it now earmarked for events. And as JT Hroncich, managing director of advertising and media agency Capital Media Solutions, told me in the June 8 column, many of his clients who used to advertise frequently in b2b pubs are shifting to event sponsorship because of its targetability; plus,...



More articles from Min's B to B
Business Use of Handhelds Booms, Ad Spending Lags., July 20, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.