|
Article Excerpt
Ad Pages Sprout for Pharmaceutical, Food Processing Titles
While it doesn't qualify as a turnaround per se, May ad-page counts from IMA/The Media Audit did render some gainers over the same month in 2008. We will be reviewing several select categories from the May results this week and in subsequent weeks, but here we pay closer attention to titles with the highest growth in raw page counts as well as the top percentile gainers.
Some categories continue to be resilient in these recessionary times. The pharmaceutical vertical has had a year-to-date drop of only 15.73%, for instance, which is well ahead of most segments that are still seeing between 25% and 30% declines from last year. Among the top 10 gainers for May in b2b, Advanstar's Pharmaceutical Technology added 54.59 pages over its May 2008 issue, representing a 74.90% increase. Likewise, Ascend Media's Pharmacy Times gained 12.67 pages over same issue a year ago, but that title is up 11.20% for the year in ad pages.
Not surprisingly, the staples prove sturdiest, although even in the food- related...
|
|
More articles from Min's B to B
Playing the ROI Game With Event Sponsorship., July 20, 2009
Business Use of Handhelds Booms, Ad Spending Lags., July 20, 2009
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
