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Going to the chapel: brides scale back on guests, alcohol, but refuse to budge on rings, gown.

Publication: Marketing to Women
Publication Date: 01-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Women will frequently spend as much money as possible in order to make their wedding day perfect. In fact, the average wedding cost $29,261 in 2008, plus $73 in catering costs per head, according to TheKnot.com.

However, in a rough economy, brides-to-be are finding it necessary to adjust their budgets. "Couples are looking at how to make their wedding day special, but they are also looking towards a debt-free future," says MyWedding.com's Gretchen Viles.

To that end, 53% of brides say they...

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