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Highbrow films gather dust: time-inconsistent preferences and online DVD rentals.

Publication: Management Science
Publication Date: 01-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
This paper provides evidence from a study of online DVD rentals that when a choice is made for the future, in comparison to the present, customers find goods with more should characteristics (e.g., highbrow films) relatively more attractive than goods with more want characteristics (e.g., lowbrow films). Our results...

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