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Eye on Advertising.

Publication: Min's B to B
Publication Date: 29-JUN-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
That's Classified: Mining Dollars From an Old Mainstay

Until the recent transitional shift to digital, classified advertising was a bedrock source of revenue for print publishers. Yet as the digital age has exponentially evolved, inaugurating and encompassing newer forms and mutations of communications--from Craigslist to Twitter--the old revenue model of print classifieds is quickly becoming phased out. It's a quaint relic of a bygone era.

To wit, the April 2009 survey by the Pew Research Center's Internet & American Life Project reported that print classified ads is in a marked decline thanks to the proliferation of online classifieds, as exemplified by heavily trafficked sites such as the aforementioned Craigslist, the network of online communities that has become a virtual repository of mostly free listings for all categories ranging from classes and...

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