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Hispanic women are big spenders.

Publication: Marketing to Women
Publication Date: 01-JUN-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Hispanic women are 16% more likely than non-Hispanic women to say that familiar labels are important to them when making purchase decisions, according to BIGresearch and Televisa. They're also 33% less likely than non-Hispanic women to say that value and comfort are more important than fashion.

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