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Mom bloggers vs. the FTC.

Publication: Marketing to Women
Publication Date: 01-JUN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Mom bloggers wield a lot of power. Some 87% of moms read blogs, according to BSM Media. Collectively, they can force a company to retract ads and issue an apology, as was the case late last year when the Motrin brand posted an online ad about "baby wearing." More...

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