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Quality record; Bridgewater Interiors builds on reputation.

Publication: Crain's Detroit Business
Publication Date: 02-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Ryan Beene

When Detroit-based Bridgewater Interiors L.L.C. was formed in 1998, the first job for its inexperienced workforce was to fulfill a $900 million contract with General Motors Corp., building seats for the Cadillac Deville.

At the time, the Deville had one of the industry's most complex seats.

"It just scared the pajamas off of everybody,'' Bridgewater CEO Ron Hall said.

"We just challenged our workers and said, `Hey guys, the only thing that matters to the customer is on-time delivery and quality. Those are the report cards. That's what we're going to be judged on, and I'm going to provide all...

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