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Article Excerpt
"Our main focus for the second generation Fit was to increase its sportiness and utility, as well as its interior and exterior refinement," says Kohei Hitomi, Large Project Leader, Honda R&D. Another goal was to retain the outgoing car's packaging efficiency and fun-to-drive appeal without significantly increasing its size or hurting its fuel efficiency. As Hitomi's team discovered during the development process, the global market for cars like the Fit (also known as the Jazz in Asia, Europe, the Middle East, and Australia) are starting to converge. "High gas prices in North America are causing older buyers to downsize into more fuel-efficient vehicles with a premium feel," says Jeff Swedlund, Fit senior product planning manager, American Honda, "while younger buyers are attracted by cars that are both cool looking and unique." Adopting Lee...
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