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Fixed ... or flex? Mass production was a good thing. In its time. Why does it still hold such a sway?

Publication: Automotive Design & Production
Publication Date: 01-JAN-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
After the first Gulf War ('91), when gas prices had risen and it seemed as though there would be a substantive change away from big vehicles (there had been some real changes and feints after the '73 and '79 oil crises), I happened to talk to one of the executives at one of the then-Big Three. The subject was manufacturing flexibility. Realize that Honda of America Manufacturing had been building Accords in Ohio since 1982, and Toyota had been building Camrys in Kentucky since 1988. Maybe in the case of the latter there wasn't a sufficient amount of time to mentally digest what was going on there in terms of manufacturing...

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