Home | Business News | Browse by Publication | A | Automotive Design & Production

Innovation, interrupted.

Publication: Automotive Design & Production
Publication Date: 01-FEB-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The end of 2008 was a period of heightened drama for the auto industry, as some automakers pursued emergency loans from the lame-duck government and vehicle sales fell to unfamiliar depths. The scale of the crisis overshadowed individual stories that were being played out as suppliers and the supporting financial community also tried to maneuver their way through the obstacles at hand--principally falling production, disappearing cash flow, and sometimes more unique circumstances. One announcement that caught our eye involved a company that we featured in our June 2004 column "The Challenge of Intensified Innovation," Microheat, Inc. (see http://www.auto-fieldguide.com/columns/0604insight.html). The experience of the company since the article was published illustrates even more vividly the challenges of commercializing innovation in the auto industry.

Microheat bills itself as "the...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.