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Venza revealed: even though the market is down--yes, even for Toyota--the company is introducing a new model with a new nameplate: the Venza.

Publication: Automotive Design & Production
Publication Date: 01-DEC-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
When Toyota revealed the production version of the Venza, it had two non-drivable vehicles on hand. One was the Venza SportLux, styled by Street Image (Baldwin Park, CA; www.streetimage.com) and the other was the Active Sports Versatility version, styled by Five Axis (Huntington Beach, CA; www.fiveaxis.net). The former includes such things as a six-piece lip kit, integrated hood scoop, custom grille, a TRD supercharger, height adjustable coil over tuned suspension, and 24-in. wheels. The latter is less street and more sports oriented, such as having new front and rear bumpers, over-fenders, and an integrated cargo carrier stow-away rack on the back that was created by Magna Car Top Systems (Rochester Hills, MI; www.cartopsystems.com). The cars were created for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The SportLux appears ready for Las Vegas Blvd; the latter for handling the terrain due west of the city.

[ILLUSTRATION OMITTED]

Neither looks like a station wagon. Neither looks like an SUV. Neither looks like a Ford Edge, Mazda CX-7, or Nissan Murano. Neither does the production version of the Venza. OK. Maybe a little like a station wagon.

But that seems as though it might be alright so far as Toyota executives are concerned for the five-passenger vehicle that was designed...

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