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U.S. men and women spend to look good.

Publication: Marketing to Women
Publication Date: 01-MAY-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
American women spent $27.6 billion on personal care products in 2008, and men spent $11.1 billion, according to Datamonitor. American men spend nearly twice as much as Japanese men, who have the second highest annual spending at $5.9 billion. Japanese women also have the second highest annual spending at...

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