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Going green earns stamp of approval.

Publication: Marketing to Women
Publication Date: 01-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Good Housekeeping magazine and green consulting agency Brown & Wilmanns Environmental establish the Green Good Housekeeping Seal, an environmental extension of the original Good Housekeeping Seal. The partnership grew out of the frustration that "there are many products claiming to be green, but not real guidelines defining what that...



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