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A closer look at what is--and isn't--going into grocery shopping carts during the economic downturn.

Publication: Marketing to Women
Publication Date: 01-MAY-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
At first glance, it appears as if the grocery store is the one place unaffected by this recession. It's still impossible to find a parking spot, shopping baskets are in short supply, and the checkout lines remain frustratingly long.

However, a closer look at what is--and isn't--going inside those shopping carts reveal notable shopping differences in how the sexes approach shopping in an economic downturn. Women, in general, prefer to use more coupons and buy fewer items. Men, on the other hand, are keeping items longer before buying replacements and shopping...

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