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Eye on Advertising: Commitment to Staffing Levels as a Selling Point.

Publication: Min's B to B
Publication Date: 20-APR-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Like other categories in this cruel economy, travel has taken its share of hits. Late last year, the National Business Travel Association predicted in its 2009 Business Travel Overview & Cost Forecast that business travel would be affected by rising costs (jumping from 5% to 8%) and sluggish industry growth.

This slowdown can be tracked in Smith Travel Research's most recent data (see charts below), which indicates an overall...

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