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Chris Anderson Puts His "Long Tail" Into Advertising.

Publication: Media Industry Newsletter
Publication Date: 20-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Wired editor-in-chief (since June 2001) wrote the critically acclaimed The Long Tail: Why the Future of Business Is Selling Less of More (Hyperion; see min, July 24, 2006). Must-read advice for any economist...and for The Economist. His letter in the April 11 issue disputed his alma mater's March...

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