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Women want luxury, but at reasonable prices.

Publication: Marketing to Women
Publication Date: 01-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The days of conspicuous consumption are gone, according to the American Affluence Reseach Center. Not long ago, wealthy women were reported to buy designer denim at $200 a pop, but new research reveals they spend and average of only $75 on a pair of jeans. (Wealthy women are defined as those in the top 10% of households based on income.)

Are they putting on...

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