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Eye on Advertising.

Publication: Min's B to B
Publication Date: 06-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
21st Century Sales Hires: Ask Tough Questions Up Front

Perhaps more so than ever, having an effective sales staff is key to ensuring a b2b brand's survival. As print ad pages and revenues continue their downward slide, knowing how to sell and leverage your company's multiple media platforms to drive ROI and meet goals are skills that should be in every b2b salesperson's arsenal.

Of course, given the precarious health of the market, having talented salespeople on staff right now is an absolute must.

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