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b2b Social Nets Begin Work of Leveraging Ad Opps.

Publication: Min's B to B
Publication Date: 30-MAR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Eye on Advertising by Iris Dorbian

On one level, you can say that social media is an amorphous space that makes advertisers nervous. The litany of complaints about it--it's difficult to monetize and users greet ads on these sites like pests--is well-known. On another level, social media is too much of a phenomenon for b2b media companies to ignore as a viable ad channel.

According to a recent eMarketer forecast, social networking ad spend worldwide is expected to reach $2.3 billion this year, a 17% increase over $2 billion...

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