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Prove an Event Has ROI Potential, and They Will Come.

Publication: Min's B to B
Publication Date: 09-MAR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Attracting attendees to b2b events is not getting any easier, to say the least. More than ever, media companies staging events must remind themselves-- and potential sponsors, exhibitors and attendees--that deals still need to be made and ideas still need to be exchanged. The target audiences for events need to be convinced that tough times call for more face-to-face interaction, not less.

Greg Topalian, SVP, Reed Exhibitions, recommends sharpening the...

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