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Joy Puzzo: corporate circulation director, Advanstar Communications Inc.

Publication: Folio
Publication Date: 01-APR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Joy Puzzo, corporate circulation director for Advanstar Communications Inc., is always testing something. Each of Advanstar's circulation efforts, from fax to cover wraps, has some sort of test built into it. The tests could be as simple as a subject line change in an e-mail or as elaborate as all new...

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